The brand’s Simplistic formulas, innovative ingredients, and an adorable animated brand ambassador called Mr Rx have turned this one-time small Indie brand into a worldwide skincare powerhouse. It’s a no-nonsense product that targets and treats specific skin concerns with scientifically-proven ingredients. Their formulations are a dream come true for all minimalists and to those with sensitive skin. It's like being your own dermatologist!

Their slogan, “Simple But Enough,” captures the essence of Klairs’ goal and purpose. Klairs strives to provide its customers with universal products: suitable for all skin-types and usable all four seasons — skincare made simple. Klairs recognizes not only the importance of being gentle on the skin but also being gentle on the earth and prides themselves on being a green, vegan, pregnancy-safe, eco-friendly, cruelty-free brand since their foundation in 2009.

SOME BY MI believes the true miracle workers for healthier skin come from nature. The brand formulates its products with mild and skin-friendly ingredients that are free from harmful chemicals such as colourants and parabens. Aside from their ingredients, these products are loved by many because of their effectiveness and suitability for sensitive and acne-prone skin. When used together as a set, the series claims to work wonders by gently exfoliating, soothing and brightening skin.